audience research: Qualitative research

Did you like the track?

- (candidate 1) yes.
- (candidate 2) it was OK.
- (candidate 3) it was alright.
- (candidate 4) no.
- (candidate 5) no.

What type of person would like this track?

- (candidate 1) a young 'party person'.
- (candidate 2) 13 year old females.
- (candidate 3) a young teen/ party goer.
- (candidate 4) young 'indie' people.
- (candidate 5) a young person.

Which age range would you typically associate with this song?

- (candidate 1) 16 to 30.
- (candidate 2) 10 to 13
- (candidate 3) 13 to 16
- (candidate 4) 11 to 17
- (candidate 5) 14 to 17

How would you picture the band/Lead?

- (candidate 1) Male, 'beardy' and brightly coloured clothes
- (candidate 2) brightly coloured clothes, Caucasian, brown hair, blue eyes.
- (candidate 3) flicked quiff hair, skin tight trousers, baggy T-shirt, stubble, bracelets and necklaces.
- (candidate 4) black hair with stylish, unpretentious hair cut, caucasian, baggy/loose clothing.
- (candidate 5) Indie clothing, caucasian, blonde hair, clean shaven, 'fair looking'.

What sort of music video would you expect to accompany this track?

- (candidate 1) Mostly the band performing. If narrative, beach party style with volleyball.
- (candidate 2) young people running around and dancing in a house.
- (candidate 3) party scene, band being slightly elevated from the rest of the crowd, performing and
also generally engaging with their surroundings.
- (candidate 4) house party scene with the band performing at said house party.
- (candidate 5) The lead singer dancing around on a stage, flashbacks of him in his house, having a party. focusing on the lead primarily.

If performance, Where and what type?

- (candidate 1) In a hot country.
- (candidate 2) America, in a house, playing.
- (candidate 3) performing in the house.
- (candidate 4) as above.
- (candidate 5) as above. People dancing to the band.

If narrative, what sort?

- (candidate 1) beach party.
- (candidate 2) house party.
- (candidate 3) party.
- (candidate 4) the happenings, leadings up to or aftermath of the party.
- (candidate 5) as above. walking through corridors, facing the camera, family home to suggest parents etc.



Candidate 1: mid forties, white male.
Candidate 2: late teen, white male.
Candidate 3: late teen, white male.
Candidate 4: late teen, white female.
Candidate 5: mid forties, white female.