Who is your promotional package meant to appeal to?
People who are both male and female in their teens and early twenties, we thought that bands like The Killers also had a similar target audience and were influenced with early indie-rock music.
How will you target this market through the style/techniques you will use?
Costume - Clothes will be similar to those that are worn in the target audience, this will make the audience identify with the band a lot easier and will make the audience feel like they are similar to the band.
Promotional Package - The package itself will feature photos of alcohol and friends, which makes it easier for our Target Audience to identify with us.
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