Sunday, 16 December 2012

Evaluation Question 1, 2 3 and 4

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
 Still 10 Still 9 Still 8 Still 7 Still 6 Still 5 Still 4 Still 3 Still 2 Still 1 Magazine Ad

Digi-Pack
2.  How effective is the combination of your main product and ancillary texts?





3. What have you learned from your audience feedback?

Our answer to this question is, instead of a video commentary, answered as annotations in our main video. Make sure when watching that annotations are turned on. 

Thursday, 13 December 2012

Jack Gardner - evaluation

jack gardner evualtion
In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?



What have you learned from your audience feedback?- please make sure annotations are on.




How did you use new media technologies in the construction and research, planning and evaluation stages?



Evaluation question 3

Please make sure that annotations are on.


Tuesday, 11 December 2012

Evaluation



Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?











Question 2

How effective is the combination of your main product and ancillary texts?





Question 3

What have you learned from your audience feedback?



Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?


Sunday, 9 December 2012

Evaluation

Evaluation
Task #1:

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Task: Select 10 stills/ images from your Music Video and the 2 ancillary tasks. Annotate each one of them in Photoshop or Powerpoint to indicate which conventions you have used at which point.
This is quite a conventional and typical still because indie rock/pop bands often do close ups of the lead singer/vocalist so that it's easy for the audience to identify with their attitude, emotions and general appearance. This shot also involves backlighting, this was very purposeful in our video because that is a very conventional feature in music videos because it helps illuminate the bands features and actions a lot more. Generally, our group was very happy wth our backlighting attempt and overall performance in this shot because it's a very comfortable and 'warm' performance shot because the whole band are there and throughout the video there is footage of every member, of course, most of it is on the singer, which also follows convention.

This is a conventional shot because videos often involve long, sustained footage of a solo during a video because a lot of the target audience enjoy the solo's or riffs that guitars are often involves with.
I was really happy with how this shot turned out anyway because a lot of bands do these sort of shots and ours was really well synced in my opinion and actually looked legitimate.
Again, this is another example of a conventional shot, where we have more performance shots of the band members playing their instruments, we thought that it was essential throughout our video to have quite a bit of performance footage because then that way it means that we aren't as heavily relying on our actual video footage and/or acting skills to be the mainstay of our video.

This shot is conventional because it establishes the setting and time, with the morning light shining through the curtains, it clarifies any doubts that the audience might've had about the time of day it was set, as our video is shifting because night and day quite frequently. I actually asked my dad about feedback on our rough cut and he said that it was quite hard to tell the difference between day and night sometimes so we tried to make the differentiation more apparent and clear to the viewer. I even think that we made all the day time shots lighter, using colour corrector, to try to avoid the confusion between night and day. After showing my dad a short clip of our improved version, he said that it's a lot easier to tell the difference now and that was all that he said he could've criticised.
This shot was interesting to play around with in final cut, because it took us a while to find the right colour that wouldn't look overly vibrant but still vaguely noticeable. Personally, I think this is one of the few shots that we have which actually goes against convention because it's unusual to see two different time settings which are only distinguished by the colouring of the shot. I like this shot because it really shows the audience the 'life of the party' with Edgar laughing at the front, it is reminiscent of the performance shots, where Edgar, also being the vocalist, is also at the front of those shots too. I think this is really good because it shows some continuity on our part and allows the viewer to stay in sync with what is going on a bit more.

I am in two minds about this shot, in regards to whether it's conventional or not, because some bands/music videos do have performance shots where there are extreme close ups on characters, but we added this shot with the intention that it was different and broke up the monotony of the conventions that we had seemed to stick to throughout. It is generally also different to the shots that we had in reference to the distance the shot is away from the target, with most of our shots medium range - close ups, it makes a pleasant change for both me, and the viewer to see an extreme close up.


This shot was primarily to establish the main setting and main character and i think, seeing as a lot of bands will instinctivly want to do that too, it's quite conventional but this is the shot after our opening shot so we didn't want to confuse the viewer by a strange couple of first shots.





I really liked this shot personally, as it's a good example of voyeurism, the notion of looking, and I really think that it helped to 'spice up' the feeling of the party. You can't really see much, but at this current time, the people in the room cannot see us either. The way he shot is filmed also makes it seem like it's actually you looking into the room, further contributing to the immersiveness of the video.
Magazine Advert



I am really happy with our magazine advert because it looks very real and in my opinion, if fits our star persona & target audience. The idea of bikes and leaves is quite an indie image which is why we chose them and indie bands often use bikes or leaves on their album covers, magazine adverts or digipacks. The magazine advert is good because it also has everything that it needs but had no unnecessary information or clutter.  




digipak_6pageQ2-30

I was happy with our Digipack because it was similar to our Magazine Advert, which was definitely a good thing. This would mean that our two ancillary products wouldn't look completely random and it would attract our target audience towards our products and therefore increase sales, were this a real product.
I'm glad that we chose to take as many shots as we could when we were taking these photos because I definitely think that we wouldn't have come to such a great result without having done this.
Again, this follows convention like our music video because bikes and leaves are both conventional images to use for an indie pop/rock video.

Task #2:

Q2: How effective is the combination of your main product and ancillary texts?

I think that our target audience would be expecting a very upbeat, cheery & happy main product and ancillary products. I definitely think that our group took this idea on board and tried to make that continuous through all stages of the production. Despite the fact that the song we chose is a happy song about enjoying a night at a party, I do think that it would be very difficult to make the video to this song without making it happy.

I think that our magazine advert is happy and upbeat. It uses a lot of vibrant and warm colours, like oranges and yellows. I think that this magazine advert is a lot more attractive using these colours because it suits the feeling of the song a lot more accurately.

Our digipack was very much the same style as our magazine advert, because we all agreed that they would look very arbituary & irrelevant if their design was different. Therefore, we made them both similar in design, with warm, vibrant colours and plenty of large text which make it's easy to read.



Task #3:

Q3: What have you learned from your audience feedback?

Task: Create a director’s commentary which includes clips from the music video and ancillary tasks, as well as vox-pop presentations of audience feedback.

After recieving our feedback on both our Rough Cut and Final product, we soon realised that people actually liked the non-static approach we took on filming our video. Of course, being handheld, it was never going to be perfectly still, but we tried very hard throughout the filming process to make the camera as still as possible.

We tried to follow convention quite a lot and as a result, we were often cutting on the beat but on this particular feature, we found a mixture of opinions. Most people liked that we were sticking to convention as it's a much safer, less risky and generally very effective method, but others thought that we should perhaps try something different next time we got the chance. I found this very interesting to think about as I always thought that cutting on the beat was always the best method, but now that I think about it, it may well be a better option, of course, it would depend on the mood yo'r trying to create or the actual song that's being played.

We thought that it would be easiest to add annotations to our video on YouTube, here is the editted version which has annotations. Be sure to check that annotations are enabled so that you do not miss our feedback responses and commentary over our video!




Task #4:

 Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Task: Create a video presentation which discusses the technologies you used at each stage of the project. This video needs to be different from the Director’s commentary in terms of its presentation and content ie. Presented as a ‘How to use…’/ Teaching (in character?) style of video that could then be used as a future teaching aid.

Final Cut:

We used Final Cut Express a lot in the construction of our music video as it was the main programme we used to edit, organise and ultimately design and create our music video. Without it, we wouldn't even have a music video. It allowed us to edit, playback and organise our clips into our final product which we were all content with. I definitely think that, out of all the available software that there is to buy, this was by far the best option. It's simple, easy to use and effective at creating both simple and complex videos.


Photoshop:

We used photoshop a lot to create our Digipack and Magazine Advert ancillary products. We used it to manipulate images and make them look how we wanted. For example, on our Digipack, we managed to edit in a bottle of Jack Daniels into the leaves and make it look realistic and legitimate.
I did not warm to the photoshop software very quickly and I found it very annoying and uninituitive to use most of the time, but fortunately, a few of my group members had past experience using photoshop and were able to help me with any problems I encountered.

Internet:

We used the internet to do general research and ultimately keep our blog up to date and remain updating it weekly with new posts and ideas for group discussion. We also used the internet to do individual reasearch into star persona, professional digipacks and magazine adverts and other things which contributed to our ideas.

Monday, 3 December 2012

Task 3: planning


Q3: What have you learned from your audience feedback?

Task: Create a director’s commentary which includes clips from the music video and ancillary tasks, as well as vox-pop presentations of audience feedback. 

Help: Consider all the forms of audience feedback you have received as well as all methods and contexts for gathering it. Start by making a list of all of the types of feedback you have received, the context in which you received it, methodology and whether you found it useful/ whether you acted on it:
eg. Rough Cut Feedback/ other group feedback on blog/ qualitative/ we added more filters to the video to add genre authenticity.


Assign areas/scripts to different group members:

James: costume

Jack:

Edgar:

Ahren:

Our plan revolves around cutting the video into different sections and then talking about that section, like cutting the first 30 seconds out as a example of camera work and lighting and its effects on the star.

We will have a basic script that will be divided between the commentators to avoid silences and talking over each other. The script will be written and agreed by all members before being used.
We will link everything we say back to the audience feedback we got. Like if we talked about costume how this effected our audience and wether this was intended or not.

We will record our script and then put that over the top of our video. We will record the audio on one lesson and then edit it with the footage we have in another lesson. We can divide the group in the second lesson the be more efficient as the others can complete another group.

We will cut from the rough cut to the final cut to emphasize how feedback helped us change the video and improve it. We will use this technique throughout the video and voice over the top.
Rough Cut Feedback:

Rough cut feedback
Jack feedback

We used feedback to address certain issues such as transitions and effects and also improved performance scenes as suggested.

Final Cut Feedback:

Group 1:
Group 2:
Group 3:
Group 4:
Teacher?:

Sunday, 2 December 2012

Final Cut

I found myself getting a lot more used to using Final Cut for our Media Coursework projects.

Of course, this is to be expected after having done several differnet projects using that particlar software but originally I found it very awkward and cluttered but now that I know more of the fartures and how to apply them to tasks, it's a lot more intuitive for me.

What I think we could've done better.

I think that the Digipack could've been improved slightly if we had just one more lesson, beacuse we were sort of rushed at the end to get it uploaded to the blog so we overlooked some minor details of the Digipack which I think we could've improved if we had just a little bit more time.

But, i'm confident that our attempt at the Digipack was almost entirely to our full ability and the only reason it wasn't was because we ran out of time. I think, if we were to ever be in this position again, we would be sure to give sufficient time to each task rather than spending it on different ones disproprortinate amounts.

Photoshop - difficulties.

I personally found Photoshop very difficult to get used to, this was mainly because I had very little experience with it but eventually I became more and more confident with it.

Fortunately, at least one of our group members had quite a lot of experience with Photoshop in the past and was able to help me with the small difficulties that I found along the way.

I was lucky in this respect as I do not think that I would've been as helpful to the group as I could've been after learning from Ahren a few more helpful features and techniques.

magaizine advert thoughts

Magazine Advert
here is the finished magazine advert. We didn't use a picture of the band or the star to add to the idea that the band is away from the mainstream idea of self promotion. This means that the star persona is not so strong in the sense that it will be harder to associate a picture of him to stardom but this actually works better with the targeted audience of young indie listeners who would find that off putting and false and would prefer to listen to the music and associate the star via how good the music was than how much attention he gets in the media in the more traditional sense. However we have included a link to social media this allows the star to have a more intimate relationship with his fans and link to out work on Facebook and twitter.

Twitter account

We opened a twitter account to help the star persona keep contact with consumers and have a more intimate relationship where the ideas that he and the band represents have a way of showing themselves. The use of twitter helps stars show their political ideas, what music the like and material objects they feel are needed. It also allows consumers to re tweet and show they to share theses ideas than the star and helps them build an relationship in their minds with the star.

Digi pack


digipak_6pageQ2-30
For our Digi pack we decided on not having any photos of the star or the band. This was in keeping with the Demands of the genre. A lot of indie bands Digi packs did not involve the band such as the killers. This brings the style of the Digi pack away from mainstream pop music and also shows a non self promoting style.
The effects of the Digi pack on the star persona is that without any pictures of him the audience is encouraged to associate with the band and the music of the band more than the star itself. The band becomes an aspect of the star persona  This idea makes the star of the band seem like he is a normal person and his fame is achieved through his music and not self promotion like other solo artists.
We involved a Jack Daniels bottle to link back to the idea of partying and drinking which plays heavily on the feel of the band. This is not a heavy alcoholic idea but a relaxed fun loving young people who drink when socializing  This will make the consumer associate with the band because they drink like most young people but are not an anti social style that would put many young people off who listen to indie off,

Magazine Advert Completed: My opinions.

Throughout our entire music video project, we've always been trying to stick to convention, as we thought it's a much more marketable & less riskly approach if this project was to be real and we tried from beginning to end to envision it so because therefore we'd all put 100% effort in and think as if it really was real.

I was actually very pleased with our Magazine Advert because it's very conventional, as you can see above, we were trying to stick to conventions the whole way through and something about it just felt right.
In my opinion, we placed our reviews and and information in exactly the right place and I don't think any other places on the Advert would've looked quite as good.

We even advertised Lo-Fi's Twitter and Facebook group pages on the Magazine Advert to make it seem a lot more immersive and real.

Digipack & Magazine cover - Stills and shots.

We used about 30 minutes of one of our lessons to get a few stills and shots for our Digipack and Magazine advert. We didn't want to spend too long getting these shots because we wanted the main focus of our time to be on creating the Magazine Advert and Digipack itself.

Thankfully, because of the season and weather recently, the leaves were a crisp, brown and orange colour, this was exactly what we were looking for because we thought that this was quite a prominent convention amongst indie pop & rock bands and fit in with our target audience quite well.

We nestled a bike amongst some leaves in what seemed to be a woodland environment, the usage of the bike reflects our target audience of them being young and fit.

The side-angled shots we used because we felt that they were the most detailed (and conventional) shot-angles we could've used for ther intended purpose.

Friday, 30 November 2012

Working with photoshop

I was quite fortunate to have already had some experience with Photoshop so finding my way was quite easy. It is a very wide and intuitive program with a lot of options for fine tuning and editing images.

I worked primarily on the magazine advert with other group members.


This was the chosen background for our magazine add. I added this, and then proceeded to edit the levels and colour of the image to create the desired effect.





This was the tool I used for changing the contrast and brightness. It can be applied to an entire piece of work, rather than affecting a singular layer. I like to use this as apposed to editing specific layers because it allows me to apply changes I have made to new layers with little effort.





I used a solid colour layer which I then overlayed on the background to give the image more warmth. I then played around with the opacity of the layer.



We decided to use the image of the bike submersed in leaves, however, because the image itself was separate from the one we wanted to use as the background, this presented a slight problem.



I wanted to maintain the submersed look of the bike and with limited time did what I believed to be the best thing to create this effect. I cut the image of the bike out using the polygonal lasso tool, leaving a slight margin of the surrounding leaves. I then used a partially transparent eraser tool with the fader brush to smooth out the edges of the image. I then resized and dragged the image into the chosen area and used 'hard light', blending it into the background and subsequently merging darker tones of the image with the background.

Thursday, 29 November 2012

Digi-pack

This is our Digi-pack cover.

digipak_6pageQ2-30

Magazine Ad

We used a basic shot of leaves that had fallen in autumn and then using Photoshop added a picture of a bike to link back to the album cover.
Magazine Advert

Finishing off album media

Today is the deadline for our digipack and magazine ad, so we will be focusing all our efforts on polishing everything off.
For the magazine ad, we are organising where all the text will go, as well as colours and fonts that will optimise visibility. This is difficult as for certain things, the text can't be too big, and colours that stand out in comparison to the leaves are few. Placement of text is a challenge too, we have to put a lot of consideration into what makes the most informative and resonant advertisement. One more problem we had was to name several magazines and pretend to quote their reviews of our album - We settled with Q and Mojo magazine.
The digipack is also tricky today, as we're trying to perform some sneaky editing to make it look as though there is a whiskey bottle laying in the leaves. The Jack Daniels label will be left on, and we will discuss this later in our evaluation.

Adding to our social network presence, we've made a twitter account. On our magazine ad, we will be directing people to our pages on facebook and twitter.

Ahren has done some colour correction on the images for the digipack, as well as added the record label's logo.

We are done.


Wednesday, 28 November 2012

Working with photoshop

So far working with Photoshop has definately been a steep learning curve, however we are lucky to have Ahren working with us, as he is the most experienced with this software.
We have used photoshop to work on the digipack and magazine ad, so far I have found it most useful to manipulate things like colour and shape of images, as well as organise them in certain ways. We plan to fix up the colours on our album cover as soon as they're all organised too, perhaps adding different colours to the three panels in the middle. Another plan we have is to encorporate a picture of a Jack Daniels bottle with the layer of leaves, fading one into the other and creating an effect to suggest that the bottle is laying in the leaves. Ahren also suggested doing the same with a bicyle for the magazine ad.
The most difficult thing has been formatting and re-shaping pictures, as I haven't yet learned the function of all the tools nescessary for this task.

Digi-Pack so far

Our digipack so far has its most basic imagery. For these, our original idea was to have un-labelled bottles of alchohol laying in fallen autumn leaves, but we ended up using mine and James's bicycles. I feel the bicycles achieve displaying a different side to our band that we like to play upon, which is the indy style we adopt. We took them into the woods and kicked wet leaves over them, then took photos of them from various angles and distances with a HR camera, which gave a really nice look.
We then put the pictures onto photoshop and fitted them into the digipack template. I like how it looks so far, as the three inside panels have half of a big bike picture, but split up and rearranged. The back of the digipack will be the same backdrop of leaves that we will use for the magazine ad, as the song list will be put over it, and we don't want anything distracting behind the text.

Magazine Ad so far

I thought that our magazine ad should remain simplistic yet stylised, which for us meant having a themed backround with bold lettering dominating the page, there should also be no subject within the backround. We decided on having the backround a picture of ivy and leaves on the ground in the nearby woods. making a nice and simple pattern, with bright yet rustic looking colours of orange, red and brown, I think this is especially good as it fits in the band's persona of being more down to earth and toned-down.
We're going to use a bold font for the ad that will cover most of the page. As well as song, album and band name, we will also display quotes from magazine critiques and ratings for an authentic look.

Finishing Digi-Pack

We got a template for our digi-pack ad then using photoshop we added and edited photos we tok of bikes in a woodland setting with leaves around it. We then added the technical information and other aspects that have to be on a digi-pack. We had problems deciding where all the information should be shown and which photos were most effective in the template. To get over this we tried many different layouts before deciding on the what was most effective. We made sure the record label was well shown on the digi pack as this is a must have on a professional digi pack as record labels demand their label is Shown a lot through the digi pack. Below is the finished digi pack.

digipak_6pageQ2-30

Sunday, 25 November 2012

Magazine Advert idea:

I think we will aim to make the Magazine Advert as simple and informative as we can. We will probably give a brief description of the band then followed by a description of what is being sold, for example, "with their groundbreaking smash-hit single, 'Aint No Party'".

A small photo will probably be on the right, which would feature the front cover of the album or a photo of the band to give the audience the basics of the band or make potential buyers aware of what the album/band looks like.

Underneath all of this will probably be reviews and critics comments like "5 stars - Q Magazine" or "One of the best albums of this decade - Kerrang!" to let our target audience know of common opinions on the album so far and what professional critics and reviewers think of it.

Rough Cut - Things to do:

Color Correction:

After submitting our Rough Cut, we soon found that Color Correction is actually very helpful and can be useful in a variety of very different scenarios.
For example, we used Color Correction to vary the party shots and the morning shots.
We have shots which are designed to portray the feeling of the star after waking up after a party in the morning, therefore, we came tot he conclusion that the shots should be tinted slightly blue to give an impression of the cold, quiet and messy setting.
It is also a suitable color to represent the headache or fragility that the star may be feeling during the morning after the party.
We also made the shots of the party and evening a slightly warmer orange, to make the viewer feel happier and portray the feeling that it's a good, friendly environment to be in, this means the audience can identify with the part more because they are happy to be in the company of their friends enjoying a drink.
 Using this Color Correction will also help the viewers distinguish between the two different times that feature in our video, if we hadn't made it clear with Mise-en-Scene or general character acting.

Lip Syncing:

We also found that in certain parts of our video, our lip syncing was way off, so we immediately worked on fixing that as we felt that this was the most important thing that we should work on fixing.
Lip syncing is crucial because it is partly responsible for how the viewer immerses in the video, if the lip syncing is off and it looks out of time and/or choppy, the viewer will be confused and is less likely to enjoy the video as much as they would if the star actually looked as if he was singing/performing to the letter.

Digipack images

For our Digipack, we are going to try and bring as much attention to the band members as we can because then it will be easier for our target audience to associate themselves with us and therefore the listeners will be a lot more interested in our music and band overall.

We are going to be quite casually dressed, for example jeans and a t-shirt. This is a simple but effective way of identifying with your listeners as it shows them that the band is not pretentious or that they do not think they are better than their listeners because they are 'famous'.

Jeans and a t-shirt are what most people wear casually so we give off the impression of being laid back and relaxed, therefore, this will lead to our readers identifying more with the band members & band because they are calm, relaxed and easy-going.

Our Digipack will probably feature an image of us walking down a path or road with our backs turned to the camera with arms over each others shoulders. This is to show our audience that we are more like a group of good friends making music rather than a band with no real connection to each other.

A few of our Digipack images will feature bottles of alcohol such as Jack Daniels, this is to show the audience that we are all about having a fun and the good times in life with the sort of  "live for the moment" attitude which the majority of our target audience can relate with.

Suggested Band Names/Ideas

We often felt that the band name was the last thing on our priorities, but as our attentions turned to the Digipack & Magazine Advert, we soon realized that we needed to have a band name soon.

We had noticed that a lot of indie pop-rock bands had names which focused more on the music itself, or whatever the music would be played on.

Originally, we had the idea of 'Hi-Fi' but we decided shortly after that it would be strange to have a band named after a piece of technological equipment, so we played around with 'Hi-Fi' and several more ideas had appeared:


> Hi-Fi

> Lo-Fi

> Low Feedback

We decided to go with the name of 'Lo-Feedback' because it was easy to say and quite easily rolled off the tongue.
Personally, I feel that most bands should aim to have their band name simple and easy to remember, as this will help them with advertising and as a result, help to increase sales.


Digi Pack and Mag add ideas and images

We've decided to take a relatively simplistic approach to our theme, as we feel that the best way to represent our star persona is as such. As mentioned in previous posts, our star persona relates more to modern youth culture than that of a binge drinker.


From an early stage of production we agreed that images of bycicles suit our star persona. They can be aplied universally to most age groups and, to me, have stong connotations with growing up and exploration, something which I believe matches the theme of youth in our star persona. We also Like the use of leaves because it connotes maturity and also adds warm colour to the image.


Saturday, 24 November 2012

Effect of social media on the star persona

We set up a social media page for the band to imitate what other bands do to advertise themselves and keep in touch with their fans. This means that the fans stay interested in what the band is doing and means that when they release their new album or single the fans are more likely to be interested in buying it. The effect it will have on our star persona is that the star will seem more accessible to fans and will show that he is not 'better' than them. It will make him seem more modern and friendly and will help reinforce our image of a down to earth type person.
The use of social media will help the star to show what he is about if he is political or has views on a issue the use of social media could help him get his point across and if he is materialistic he can show others what brands he is interested in and try to build an image of what he thinks looks good and what he think you should buy.
The fact that this is a band page links to the genre of music that the star belongs he is not a solo artist and the band will all get a share of the fame he is the center of attention in that he will get the close up shots and will try to be the focal point of the fans attention but as he gets more famous and attention the band in general will get more attention unlike a solo artist. It is important then that the social media aspect of the band reflects the whole band and not just the star.
Picture 2

Low-fi band page


Picture 2
We created a band page to show how bands use social media to attract and keep fans interested as well as advertising new products and songs. We used the band page to create an event of the new album being released. This is what most bands do now to keep in touch with their fans constantly and keep up a group of loyal followers who will help spread word of the band by word of mouth.

Wednesday, 21 November 2012

Planning for Digi-Pack

On monday we will be creating the album cover for our project. To do this, we will be going out at day into the woods on the college grounds and taking pictures with various things such as bottles. I thought this would be a good idea as we would be using the sullen, earthy look of the autumn ground, with all the foliage, as well as the ideas of rock n roll associated with bottles of alchohol.

Homework for Wednesday 28th November


You need to have an attempt at two of the evaluation questions by next week. I apologise for not going through this in lesson today but any start you can make with this will benefit you. The FINAL DEADLINE FOR EVALUATION IS 14TH DECEMBER so the sooner you start the better. I would like to see something significant from you next week for FOR QUESTIONS 1 AND 4 ONLY. See text in red below for extra guidance with this homework.

Word Count should be approximately 400-500 words per question (excluding question 3 which is in video form)

G324 Evaluation Tasks.

 

Below are the 4 questions you need to answer for your coursework Evaluation. The task for Question 3 should be done in your group. The other tasks are individual. When you have completed the tasks post all 4 onto the same post and tag it with YOUR NAME.

 Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Task: Select 10 stills/ images from your Music Video and the 2 ancillary tasks (you cannot annotate ancillary tasks just yet obviously). Annotate each one of them in Photoshop or Powerpoint to indicate which conventions you have used at which point. Explain which conventions you followed/challenged and how/why? Use Goodwin's 6 points as a guide here.   

 Q2: How effective is the combination of your main product and ancillary texts?

Task: Create a Prezi which makes clear links between your 3 products.

 Q3: What have you learned from your audience feedback?

Task: Create a director’s commentary which includes clips from the music video and ancillary tasks, as well as vox-pop presentations of audience feedback.

 Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Task: Create a video presentation which discusses the technologies you used at each stage of the project. This video needs to be different from the Director’s commentary in terms of its presentation and content ie. Presented as a ‘How to use…’/ Teaching (in character?) style of video that could then be used as a future teaching aid. For homework for wednesday, you need to write the script for this and try to collect relevant screen grab images. Choose 3 technologies that you used and explain how you used them or you can 

Organisation of our group - Facebook

To make it easier to organize and accumulate our ideas as a group, we have created a group on facebook dedicated to Q2-29. I think this will be useful to us as it will also be an easy reminder to complete blog posts and trade ideas outside of lesson. The first thing I have done with the group is to organize how we will achieve the standard amount of blog posts, and set up an event for when the deadline is.
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