Digi pack

For our Digi pack we decided on not having any photos of the star or the band. This was in keeping with the Demands of the genre. A lot of indie bands Digi packs did not involve the band such as the killers. This brings the style of the Digi pack away from mainstream pop music and also shows a non self promoting style.
The effects of the Digi pack on the star persona is that without any pictures of him the audience is encouraged to associate with the band and the music of the band more than the star itself. The band becomes an aspect of the star persona  This idea makes the star of the band seem like he is a normal person and his fame is achieved through his music and not self promotion like other solo artists.
We involved a Jack Daniels bottle to link back to the idea of partying and drinking which plays heavily on the feel of the band. This is not a heavy alcoholic idea but a relaxed fun loving young people who drink when socializing  This will make the consumer associate with the band because they drink like most young people but are not an anti social style that would put many young people off who listen to indie off,