Throughout our entire music video project, we've always been trying to stick to convention, as we thought it's a much more marketable & less riskly approach if this project was to be real and we tried from beginning to end to envision it so because therefore we'd all put 100% effort in and think as if it really was real.
I was actually very pleased with our Magazine Advert because it's very conventional, as you can see above, we were trying to stick to conventions the whole way through and something about it just felt right.
In my opinion, we placed our reviews and and information in exactly the right place and I don't think any other places on the Advert would've looked quite as good.
We even advertised Lo-Fi's Twitter and Facebook group pages on the Magazine Advert to make it seem a lot more immersive and real.
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