The star persona we decided on was not one that relates directly to the theme of binge drinking and partying in our chosen song, but rather a modern middle class youth culture. For this reason, we want to imply in our magazine add and Digipack cover that this would not be the overall theme of our assumed product. We want images of things that represent adolescence and communicate transitions into maturity and adulthood, as well as keeping the look of our ideas trendy and in many ways modest.
Our intended look is one that is basically stylish but not OTT in any one area, we want to create a sense that a lead singer is in many ways just a normal teenager who'll occasionally throw a party.
This look is to be achieved by wearing everyday clothing, such as jeans, T-shirt, jacket and trainers etc.
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